Buying a home today can feel overwhelming. Sellers and their listing agents use a variety of pricing strategies, and it’s not always clear what’s real versus what’s designed to generate interest. This can be especially confusing for first-time buyers or anyone who hasn’t been part of a real estate transaction in a while.

When “Too Good to Be True” Isn’t

One strategy we often see is homes listed well below market value, sometimes $100K to $150K lower than the property would likely sell for. The goal? Generate lots of showings and multiple offers right away. In competitive markets, this can make a home look like a bargain, but the final sale often ends up $100K–$150K higher than the list price. Even if the home had been priced closer to market value from the start, the result may have been very similar.

Why Prices Can Jump

Sometimes buyers get excited about a property, only to later find it sold for market value or was withdrawn and relisted at a higher price. These jumps can be confusing or frustrating, but they usually reflect a seller’s pricing strategy not a sudden market shift.

How an Experienced Agent Helps

This is where experience matters. An agent who understands these strategies, knows how the market operates, and can guide buyers realistically is invaluable. I help clients see past the hype, understand what’s really happening, and stay focused on homes that truly fit their needs. By navigating these tricky strategies, I ensure my buyers make confident, informed decisions without being misled by “too-good-to-be-true” listings.