In today’s market, where fewer than 20% of listings are actually selling, pricing your home right isn't just important—it's everything.

With so many agents to choose from, it’s critical to select one who doesn’t just tell you what you want to hear, but one who knows how to interpret the market, set clear expectations, and guide you with honest, data-backed advice.

Let’s be real: when 80% of homes aren’t selling, there are agents who are simply excited to take a listing. But taking a listing and selling it are two very different things.

I’ve personally turned down several listings in the past few months because the expectations didn’t match market reality. Not because I didn’t want the business—but because overpricing a home sets sellers up for frustration, wasted time, and a stale listing that ends up chasing the market down.

In some cases, I’ve even coached clients to hold off on listing altogether because their goals just weren’t achievable in today’s market. That’s not an easy conversation—but I’ll always prioritize doing what’s right over doing what’s easy.

Just recently, I lost a listing opportunity because the seller felt my suggested price was too low. It wasn’t low—it was realistic. Fast forward three months, the home didn’t sell, it had barely any showings, and the listing was ultimately terminated. Now, the seller has come back, ready to list on my terms, because the market already proved the point.

This is the cost of experience: knowing when to push, when to pause, and when to walk away.

What a seller wants and what the market is willing to pay are often two different things. My job isn’t to sugarcoat—it’s to deliver results. And results come from strategy, not from wishful thinking.

If you're thinking of selling, choose your agent wisely. It's not just about personality. It's about partnering with someone who understands this market, has the experience to advise you honestly, and the backbone to stand by the truth—even when it’s hard to hear.

In this market, the right price and the right guidance make all the difference.